Car Photography Meets Social Media to Lure Buyers
Many businesses are embracing social media to sell their products and services. Car manufacturers have caught onto this phenomenon by incorporating photos and videos of their newest makes and models...
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Factoring in color when choosing car stock photos
Many marketers understand the role that color plays in communicating with their customers. Color plays a big part in memory recall, triggering emotional response, and conveying messages. It truly can...
View ArticleAutomotive photography speaks to all classes
Millionaires all drive Maseratis, Porsches or a Ferrari, right? So what kind of automotive photography does it take to turn their heads? Should automotive marketers focus on the accessories or point to...
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3 Examples of Parallax Scroll Effect in Automotive Web Design
A popular trend appearing recently in web design, and automotive campaigns, is what is known among web designers as – Parallax Scroll Effect. Parallax scroll is a rich, fluid, and entertaining user...
View ArticleAutomotive photography is more than an iPhone app
Anybody with an iPhone can see that photography equipment is getting simultaneously more sophisticated and easier to use. The proof is in the picture quality. But effective automotive photography isn’t...
View ArticleA plot twist for European car photography?
Talk about hot pursuit. Who isn’t following Mercedes-Benz’s sizzling new Twitter/YouTube campaign for its stylish A-Class line? And the ads — marketed for younger, hipper car buyers — could bring a bit...
View ArticleNew Volkswagen America Campaign Highlights Automotive Photography
VW America recently launched a new campaign that is drawing attention not just from advertisers in the automotive industry, but advertisers across a wide platform and highlights a unique use of car...
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How P2P Car Sharing Is Changing the Automotive Industry
The car industry changes dramatically, often influencing adaptations in behavioral, social and working habits. General Motors, Chrysler and Ford once dominated the world’s automotive markets, but...
View ArticleGreat Car Photography Puts Consumers Behind The Wheel
Buying a car is never a decision taken lightly, which is why first impressions are so important. Whether it is through a website or glossy brochure, those sleek eye-catching photographs of vehicles are...
View ArticleDigital Advertising Makes High Quality Automotive Photography a Must
As the nation’s recession shows more signs of recovery, industries catering to consumers ready to spend a portion of their replenishing disposable income on luxury purchases will see a rise in...
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